For men

Schick Hydro’s New Campaign: The Man I Am.

October 25, 2018

We are proud to announce the launch of our newest campaign: The Man I Am™. The work aims to make a positive contribution to a much-discussed topic of 2018: masculinity.

As society evolves, so too must the role of men, and masculinity itself. The archetypes? Gone. The roadmap? Transforming. The time is right to launch a campaign that seeks to redefine masculinity as we know it.

“Being a man” is a spectrum not a binary, so wherever men see themselves on that spectrum, we’re there for them.

We’re committed to grooming them, to inspiring them, to educating them, to listening. We’ll relentlessly celebrate the men they are with work that praises their individuality, instead of telling them who to be.

This campaign is an ever-growing opportunity for our brand to share its point of view, while letting us stick to what we  know best: grooming that adapts to every man to fuel self-expression.

This is the new Schick Hydro. And this is our message: It takes a man to be yourself, and it takes the right razor to express it.

And Now... Locker Room Talk with Hydro and Kevin Love


If we’re going to redefine masculinity through “The Man I Am™” campaign, we’re going to need to have an honest conversation about it first.

To get the ball rolling, we’re partnering with Kevin Love to create “Locker Room Talk,” a four-part content series that seeks to reframe the popular narrative of what guys do and say behind the closed doors of a locker room.

Beyond being our host, Kevin Love also happens to be a larger-than-life superstar athlete, respected leader, and champion, who has become a role model for men across the globe since he opened up about his own personal struggles with mental health this past March.

In “Locker Room Talk,” Kevin will invite several iconic athletes into the locker room to have candid, one-on-one chats about their mental health issues, how they cope with pressure, and what it means to be a man.

Kevin and his guests will also be shaving for Movember, and they hope you’ll join them.

Check out our Locker Room Talk Series that will empower men to open up, and help us reclaim the locker room as a safe place where men can open up and support each other. 

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