We are proud to announce the launch of our newest campaign: The Man I Am. The timely work is a positive contribution to a much discussed topic of 2018, the topic of masculinity.
We feel that now is the opportunity to make a big impact not just for our brand, but for society, with a campaign that redefines what it means to be a man in the modern world. And celebrates the individuality of us all.
Because, the fact is—society’s changing. And a man’s role is changing too. The archetypes? Gone. The roadmap? Transforming.
What’s emerging is a spectrum of masculinity, that young men are still learning to embrace.
So we’ll be their wingman to help them along the way.
To celebrate who they are.
With work that praises men for who they are, instead of telling them who to be.
This campaign is an ever-growing opportunity for our brand to share its point of view, while letting us stick to what we know best: grooming and technology. Technology that adapts to every man and enables self-expression.
This is the new Schick Hydro. And this is our message: It takes a man to be yourself, and it takes the right razor to express it.